Pixelar provides a range of tools that enable businesses to improve marketing strategy execution and guidelines to build an advertising campaign.

As long as cities have existed, digital billboards have been a preferred advertising platform to reach wider audience. It reaches customers on the move including those who may not actively searching for a product or service. With access to statistic data, you can create a compelling campaign and reach your audience.

When designing content for a digital billboard, it is important to consider essential aspects such as text, size of the image, and overall colour scheme.

Placement of the advertisement should be done in such a way that it can be easily seen and understood by those who pass by. Fonts should be large and easy to read while images should be bold and clear.

Colour schemes should also be carefully considered to ensure they attract attention and represent the message you want to convey and not to be mistaken to traffic sign or traffic light.

By creating a unique, attractive design, you can create an advertising campaign that reaches potential customers in a successful manner. With careful planning and design, you can ensure your message is seen and remembered, leading to higher engagement and conversions for your business.

Data reporting is also essential for proof of play. Digital media assets are monitored and recorded for how often they play and for how long. By being able to monitor the performance of your digital advertising, you can optimize your campaigns for maximum effectiveness and be sure that your ad is playing as intended.